what’s on. social

Sydney based digital marketing agency for hospitality and tourism venues.

Servicing Sydney, Melbourne, Queensland.

Agencies suck

We would know, we worked in them for 8 years.
We keep our client list small, giving you the focus and results you won’t find at bigger agencies. We’re growing your business, not ours.
You may recognise us

We’re that couple from Instagram, What’s On in Sydney.
We’ve been around the block when it comes to Sydney restaurants, we know what rocks and we know what flops.
From viral videos to thumb-stopping photos, every strategy we create is unique to you, and we won’t stop until we find the sweet spot.
Let's stop the scroll

We’ve turned that expertise into What’s On Social, a boutique social media marketing agency for hospitality and tourism based businesses.
Our goal? To help hospitality and tourism venues in Australia grow their audience, boost engagement, and turn followers into real-life regulars.

what’s on offer?

Social Media Marketing - that’s it.
We do one thing, and we do it well.

If you take a look at your competitors socials, you’ll probably notice that they’re treating their Instagram as an extension of their menu board.

Boring!

We’re here to tell your story. What makes you, you? Where does your produce come from? Why did you decide to put those dishes on your menu? How do you make that drink?

That’s the sh*t people really care about, going behind the scenes. Show your audience what your competitors don’t.

- Photography + Editing.
- Videography + Editing.
- Community Management.
- Influencer Management.
- Monthly Strategy Sessions.
- Client Google Drive + WhatsApp.
- Full Management of Feed + Stories.
- Bio and Highlights re-fresh.
- Account Set Up (If Required).
Platforms we work with:
- Facebook
- TikTok
- Instagram
- Three Influencer collaborations per month.
- Influencer vetting.
- Influencer booking and scheduling.
- Influencer collaboration reports 14 days post-visit.
- Plus, the option to customise your influencer approach: contra, paid, or a mix of both.
- 30-minute strategy call with our director to gain an understanding of your brand voice, FAQ's, need to know's and everything in-between.
- Monitoring and replying to all comments.
- Monitoring and replying to all DM’s.
- Monitoring and re-sharing UGC content posted about your venue.
Convert your online audience into a real, in-person community.

We’ll help plan, promote and execute your next in-store event.

Think pop-ups, brand collabs, and street parties.